Buyers' Guide & Industry Sourcebook
Feb 2, 2007 1:57 PM
Because Administrators Never Stop Planning Purchases: The AS&U Buyers' Guide & Industry Sourcebook. A special spring bonus issue!
A special bonus issue, AS&U’s 2008 Buyers’ Guide & Industry Sourcebook puts your message in front of customers when they start planning and keeps it there all year long, every time they plan or make a purchase.
AS&U subscribers spend $151.3 billion on facilities/business products and services. Our Buyers’ Guide lets you reach them with your message at the right time, and gives you the most impact for your dollar.
Don’t miss the chance to influence purchases in the education market in 2008.
Advertising space close date April 25, 2008
Free Exposure for Display Advertisers: Stand out in this year's Buyers' Guide & Industry Sourcebook with FREE opportunities for display advertisers. Ask your sales rep for more info.
The publisher of AS&U did research on how customers use buyers' guides when shopping for products and services. Here are just a few of the powerful statistics from that survey:
- Your message receives 3x the coverage you pay for. Buyers' Guides are passed on to an average of two other people.
- Buyers' guides spur buying actions. 74% of recipients have taken direct buying action as a result of using their industry directory.
- Online is important. Among those using online buyers' guides, the use of online and print is equally divided.
- Your customers refer to buyers' guides again and again. 39% at least once a month.
- Your investment keeps working. Nearly 70% keep a buyers' guide a year or more.
- Enhanced listings generate responses. Your customers are nearly twice as likely to respond to listings that include photos, descriptions, etc.
Contact your Sales Representative for more information about our study of Buyers' Guide Users.
