Master planning identifies long-term ways to improve and expand a campus. The end product typically is a beautifully rendered campus site plan showing enhancements to green spaces, improvements to vehicular and pedestrian circulation paths and parking, additions to existing buildings, and new buildings. These plans imagine what a campus could become in the future. But the improvements don't happen overnight, and the costs involved often exceed available funding resources.

Campus planning is worthwhile, but it is important for schools and universities to develop realistic and achievable goals.