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Specialized radio broadcasts on school buses
Apr 17, 2008 11:58 AM
A growing number of districts that have added radio broadcasts on school buses in hopes of calming children on their daily bus trips, but outrage over the commercials has led some places to reject them. BusRadio, based in Needham, Mass., installs radios at no cost to districts, and then downloads hourlong musical programs every night that include an average of four minutes of paid advertising and another four minutes of public service announcements. The company plans to add a service next month that alerts riders via e-mail or text message when the bus is 10 minutes from their stop.
Click here to read The New York Times article.
