As Denver's population increases, school district looks for ways to keep students attending its schools

Denver is projected to have more than 100,000 school-age kids within city boundaries by 2016--up by more than 10,000 students from today. Only about 61,000 kids are attending Denver Public Schools' traditional schools this year. Colorado's school choice law allows students to cross district boundary lines to attend school, if there's room, and many of the city's middle and high schools have large numbers of kids who "choice out" to other districts. The district's director of marketing, Lisa Schiff, believes selling people on neighborhood schools could bring kids back.

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