Schools step up marketing efforts to attract and retain students

Oct. 18, 2011
Advertising campaigns, incentives are among strategies to boost enrollment

From The Detroit Free Press: Intense marketing to attract and retain students has K-12 schools renting billboard space, knocking on doors, making pitches at church picnics and even offering free access to health care. The winners fill classrooms. The losers can face closure down the road. The competition is reaching new levels in one Detroit neighborhood where three public schools within a mile compete for students.

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