San Diego State University sells arena naming rights to tribe that operates nearby casino

FromThe San Diego Union-Tribune: San Diego State Universityhas sold the naming rights of its sports arena to the Viejas Band of Kumeyaay Indians, which operates a casino, an outlet center and other businesses at its reservation 22 miles east of campus. Critics say the deal, apparently a first in the nation for a university, could cross a line and hurt students, who are particularly vulnerable to gambling problems. Beginning July 1, the 12,845-seat venue known as Cox Arena will be Viejas Arena. The $6.9 million, 10-year deal includes a proviso against using the word "casino" on signs and advertising or making any reference to gambling.